The classical "Brick & Mortar" business is one of the major distribution channels of Magnaways. Unlike a classical distributor with its own team of rackjobbing staff, Magnaways takes advantage of existing infrastructures. It has always been Magnaways smart approach to appoint certain channel partners for specific channels, so that up to 20 different distributors are taking care of one product at the same time, each of them protected in the channel they're serving. This approach leads to dramatically better results than working with only one distributor.

As a result of this "Smart Distribution" concept, Magnaways today reaches more than 90% of all German households. Magnaways products are available in more than 3000 outlets throughout Germany, Austria and Switzerland.

Magnaways products are available in the following stores (selection):