To avoid channel conflicts between the different types of distribution channels, Magnaways develops - together with channel partners - unique artwork identities in each channel.

As an example, look at the boxes below. The artwork on the left is being used in retail channels, while the artwork on the right is being used in online and OEM channels. Both designs follow the general corporate identity guideline using the same elements such as ants, blue colors, fonts etc. Though, both boxes remain separate.