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PR & MARKETING |
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One of the most important success factors of establishing a software product to any channel is an intense, multi-level PR work. Only a prominent and continuous appearance of a product in the various PC magazines, online services and other types of media ensures that a product is requested by the end customers.
Therefore, Magnaways is putting greatest efforts in PR & Marketing. Magnaways marketing mix consists of:
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Advertisements. Magnaways spends a high 6 digit amout of Euros per year in external advertising. Ads are in 4 colour, half or full pages, and are published in leading PC magazines, with a total number of issued copies of about 1.2 Million per month. Magnaways publishes adverts in "PC Professional", "Internet Professional", "PC direkt", "CD Info", "PC Welt" and "Chip".
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Press Reviews. Established relationships to the German speaking press result in positive, independent reviews. Those reviews encourage customers to purchase Magnaways products.
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Special Campaigns. Together with Germanys leading publishing groups, Magnaways frequently supports campaigns, for example spreading older free versions in millions of copies to receive upgrades. An other way to attract customers is to give away discount coupons for a limited time.
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Press Announcements. Magnaways put out frequently press announcements and spread it to a selected number of decision makers throughout Germany. As a result, this opens channels and lead to further business opportunities.
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Corporate Branding. Magnaways is also putting efforts to strengthen our Licensor's brand through Europe. This helps to ensure continuous sales over a long period of time.
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PR & Marketing
